Operating cost every hour has a meter · EP·03
Empty-leg rate ≈ 1/3 of flights · EP·01
An Independent Documentary Series

The hidden business of private aviation.

Evidence-led documentaries about jet economics, ownership, operators, technology, and the people shaping the industry.

Scroll — the story begins on the ground
3 films · 40+ cited sources · no sponsored claims
EP·01 Why private jets fly empty 15:28 · now showing ≈1/3 of flights carry no passengers labeled estimate · S·01 EP·02 The $1.5B app that fell to earth 17:03 · now showing Briefing 012 Engine-reserve math for three airframes EP·03 Warren Buffett's $725M NetJets bet 17:14 · now showing 40+ sources on file · no sponsored claims
Latest ReleaseFilm 03 · 0%
EP·03 · Companies & Strategy
17:14

Warren Buffett's $725 million private-jet bet — the NetJets story.

Watch on YouTube Browse All Films
The Films

Start with these three

01
15:28 · Jet Economics

Why Private Jets Fly Empty — and Who Really Pays for It?

The repositioning economy: who books empty legs, who discounts them, and why an empty cabin can still be the profitable choice.

EP·01 · Now playingWatch
02
17:03 · Companies & Collapses

Why JetSmarter Couldn't Make Private Jets Work Like Uber

A $1.5B pre-money valuation, celebrity backers, and a membership promise that couldn't absorb the cost of aircraft supply.

EP·02 · Now playingWatch
03
17:14 · Companies & Strategy

Warren Buffett’s $725 Million Private Jet Bet | The NetJets Story

The Berkshire Hathaway strategy behind fractional ownership, fleet scale, and the economics of selling access instead of aircraft.

EP·03 · Now playingWatch
04
Coming next

The Bonus-Depreciation Episode

The tax headline every jet broker quotes — and the footnotes they leave out. Teased in EP·03.

EP·04 · PlannedGet notified
MethodThe Evidence Room

Every claim travels the same chain

Pick any claim from a film and follow it back: what we said, who verified it, and the named source it stands on. If a number can't make this trip, it doesn't go on screen.

"Every number on screen has a name, a date, and a source behind it — or it doesn't go on screen."
Court records, regulatory filings, transaction data, and named research come before commentary. Interviews are on the record wherever possible; anonymous sourcing is flagged and corroborated.
Ranges are shown as ranges with the study, sample, and year attached in the same breath. Company claims are described as claims. Open-label and observational work is named for what it is.
Every correction is dated, explained, and posted on the affected episode page and the corrections log. The original error stays visible, struck through — we don't quietly rewrite history.
Partners never see cuts early, never shape conclusions, and every commercial relationship is disclosed on the page where it applies. Zero sponsored claims to date — and that number is audited.
Sources & Standards
On screen · EP·01 · 03:11

Industry estimates commonly place repositioning flights near one-third of private-jet activity.

Aired as an estimate — never as a hard fact
Full ledger lives on every episode page · open EP·01 sources →
0Films now showing
0Named sources on file
0Claims traceable to the ledger
0Sponsored claims — audited
The BeatFive Pillars

What we cover

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The Empty Leg BriefingWeekly

The numbers that didn't fit in the episode

Briefing · 012

Engine-reserve math for three airframes

Why the cheapest jet on the market is rarely the cheapest jet to own.

Read
Briefing · 011

What JetSmarter's arbitration clauses actually said

The membership terms that sent every dispute out of court.

Read
Briefing · 010

Who actually books empty legs

The repositioning market's real customers, according to the people selling the seats.

Read
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EP·01 · Why Private Jets Fly Empty — and Who Really Pays for It?
Film 01 is now showing on The Empty Leg YouTube
15:28 · 14 sources · no sponsor Read the source ledger →